Fundraising for Road Safety NGOs

In our recent survey of NGO perspectives on the Decade of Action, 64% of respondents said that their main source of funding was out of their own pockets. Funding was listed as a major limitation for NGOs’ capacity to respond to the global road safety targets. In the 2015 learning needs assessment, fundraising was listed as a training need for 83.1% of member NGOs and 56.3% named it as a very high training need.

Road safety NGOs do amazing work with limited resources. This webinar series is designed to assist NGOs in finding and securing funding from different sources.


To utilize the experience of Alliance members and sponsors to assist NGOs to:

  • Approach fundraising strategically
  • Identify suitable funding sources
  • Understand what funders will respond to
  • Write better proposals


Webinar 1: Fundraising Strategy: Katie Shepherd of Brake describes how to take a strategic approach to fundraising that fits your organization.

Webinar 2: Networking and Power Mapping: Valeria Motta, the Alliance’s Partnerships Advisor, discusses how to utilize your network and get the most from your meetings and encounters with potential donors.

Webinar 3: Attracting Corporate Funders: Afef Ben Ghenia, Ambassadeurs de la la Sécurité Routière  describes the approach that her NGO has taken to successfully attract corporate and international sponsors.

Webinar 4: Corporate/NGO Collaboration Criteria: In this webinar, Shane O’Connor, Communications Advisor, FedEx Global Citizenship, shares his experience from the sponsor side, demonstrating the mutual benefits of good corporate/NGO collaborations.

Webinar 5: Log Frames: what, who, and why: Patrick Kinyanjui, the Alliance’s M&E and Program Manager explains the concept of a log frame and Simon Kalolo, Amend Tanzania, gives a practical example of a log frame used in an Amend program.

Webinar 6: Budgets: Costing your Project: tbc, how to put together a realistic project budget.

Please register before Friday 12 October 2018.