People’s Exhibition

Held in parallel to the 3rd Global Ministerial Conference on Road Safety, the People’s Exhibition raised awareness among passersby and delegates at the conference. It occupied a space at the bottom of the stairs from the ministerial conference to Stockholm Central station, the main transport hub of the city.

Installations at the People’s Exhibition

The exhibition featured four installations.

Every Day Counts

This was the focal point of the exhibition and a key image used by several speakers at the conference and on social media. It featured a pile of shoes representing the 3,700 lives lost on the world’s roads every year. At the People’s Meeting (see below), VIPs and NGOs added shoes to the pile, some of them bringing the shoes of their loved ones. 


The Double Standard

Presented by Global NCAP, the Double Standard showed two crashed Nissan NP300 pick up trucks. The first was a second-hand model built for the European market, the other a new truck destined for Africa. The exhibit showed the shocking difference between the safety standards applied to the European model versus the African model due to the lack of implementation of UN-recommended vehicle standards in most African countries. It is likely that the occupants of the African model would have been fatally injured in a crash, while those in the European model would probably have survived. Is this fair?


Everyday Realities

Using quotes from the People’s Survey and Instagram-style stories, Everyday Realities showed road users’ experiences from around the world. 

Wall of Commitments

At the Wall of Commitments, exhibition visitors could take a photograph and add it to the wall with their demand or commitment for road safety.

Ministerial and VIP Visitors to the Exhibition

The exhibition served as a focal point for NGOs and a place where they could bring their decision makers to explain the global road safety crisis and the role of NGOs. A number of NGOs were able to bring their Ministers and other decision makers. 

The People’s Exhibition was opened by Rock Sherman, Vice-President Road Network Europe, FedEx Express Europe, Rochelle Sobel, the Alliance’s Board Chair, and David Ward, Global NCAP.


People’s Meeting

The focal point of the People’s Exhibition was the People’s Meeting, a civil society call to action for leaders attending the Ministerial Conference. Marie Norden, NFT, Sweden, and Bright Oywaya, ASIRT Kenya, led the call, followed by Rochelle Sobel, who read a poem inspired by the pile of shoes. At the People’s Meeting, dignitaries — including Jean Todt, the UN Secretary-General’s Special Envoy for Road Safety; Mattias Landgren, State Secretary to the Minister for Infrastructure, Government of Sweden; the Rt. Hon. Lord Robertson of Port Ellen, UK parliamentarian and Chairman, FIA Foundation; Matthew Baldwin, European Coordinator for Road Safety, European Commission; Dr. Etienne Krug, Director of Social Determinants of Health, WHO; and Zoleka Mandela, Child Health Initiative Global Ambassador — added a pair of shoes to the pile. 

Launch of The Day Our World Crumbled: The Human Cost of Inaction on Road Safety

Alongside the exhibition, the Alliance launched its new report based on the findings from the People’s Survey. Read more HERE.


A video based on quotes from the People’s Survey was shown at the People’s Meeting. 

Rochelle Sobel, Alliance Board Chair reads a poem that she wrote inspired by the Everyday Counts pile of shoes and read at the People’s Meeting. Read the transcript HERE.

Marie Norden, Nationalföreningen för Trafiksäkerhetens Främjande (NTF)’s call to action.

Bright Oywaya, ASIRT-Kenya’s civil society call to action.

VIPs and NGOs placing shoes on the pile.

Lotte Brondum’s speech at the closing session of the conference from the official video from the conference organizers Trafikverket (from starting position 4:58) via Youtube. Read the transcript HERE. Find more videos from the conference HERE on the official website

Media Coverage

See media coverage of the Alliance’s events at the conference:

Forbes: Tanya Mohn: Graphic Display Highlights the Human Cost of Road Crashes

Sydney Morning Herald: Julie Power: How Crashes Can Cause Poverty for Generations