New publication gathers best practices of the Netherlands and Denmark

New publication gathers best practices of the Netherlands and Denmark, to help NGOs promote safer cycling in Europe

A technical guide, funded by FedEx Express, provides open-source resource for organisations looking to encourage cycling and improve road safety

14 January, 2020: FedEx Express, a subsidiary of FedEx Corp., the Global Alliance of NGOs for Road Safety, and the European Cyclists’ Federation (ECF) are today publishing a best practice guide, aimed at supporting community and non-government organisations (NGOs) advocating for safer cycling in European cities.

Authored by the ECF, together with the Dutch Cyclists’ Union (Fietsersbond) and the Danish Cyclists’ Federation (Cyklistforbundet), the guide gives a comprehensive overview of the behaviors, infrastructure, education, legal framework, and enforcement in place in the Netherlands and Denmark — two countries that have successfully developed strong cycling cultures.

The guide aims to be a valuable source of information for organizations eager to create road conditions that will lead to greater numbers of cyclists, and improved safety for all road users. Access the guide HERE.

Rock Sherman, Vice President Road Network Europe, FedEx Express said “One of the most striking links found between cycling and safety, is the potential for safer cycling measures to positively and directly influence the safety of our roads for all users. This document will guide any organisation looking to use the examples of Amsterdam and Copenhagen to promote safe cycling and improve road safety for everyone.”

Ceri Woolsgrove, Policy Officer, ECF said “The Netherlands and Denmark have each spent decades developing policies and infrastructure focused on keeping cyclists safe. Represented in the project by ECF’s members, Fietsersbond and Cyklistforbundet, this guide collates the expertise of both countries in an accessible format for the first time. Policy makers must now have the confidence to implement the measures described, in order to move toward a safer and more sustainable transport system.”

Lotte Brondum, Executive Director, Global Alliance of NGOs for Road Safety, said “How safe people feel is an important factor in the mode of transport that they choose. This guide will be useful for the people on the ground — the road safety NGOs in their work for safer streets. They know the realities of their cities’ streets and they are well-placed to help governments put citizens at the heart of mobility interventions. This guide will give them the evidence base and guidance they need to advocate for measures that will help save lives.”

The launch of the guide marks a major milestone in the Safer Cycling Advocacy Program — a two-year program funded by FedEx Express Europe under charitable giving platform FedEx Cares. The second year of the project will see the roll-out of workshops delivered by the ECF to NGOs in Bosnia, Croatia and Slovenia. The project will serve to benefit cyclists in those countries, which according to the 2014 Eurobarometer Report, number approximately 575,000 people citing bicycles at their primary mode of transportation. Additionally, a ‘Back to School’ awareness and educational campaign, planned for September 2020, will support the education of young people in these countries.

Access the guide HERE.


About FedEx
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $69 billion, the company offers integrated business solutions through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 490,000 team members to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities. To learn more about how FedEx connects people and possibilities around the world, please visit

FedEx Cares is our global community engagement program and one way that we live out our purpose of connecting people and possibilities. Launched in 2019, FedEx Cares 50 by 50 is our goal to positively impact 50 million people around the world by our 50th anniversary in 2023.

About the Alliance
The Global Alliance of NGOs for Road Safety (the Alliance) was established in 2012 by NGO members of the United Nations Road Safety Collaboration (UNRSC) and currently represents more than 240 member NGOs working in road safety from 90-plus countries around the world. The Alliance is a registered non-profit organization and is the platform for NGOs worldwide to share knowledge and collectively advocate for road safety and the rights of victims of road traffic crashes. The Alliance provides services to its members in three key areas: 1) networking and sharing, 2) advocacy, and 3) capacity building.

About the ECF
The European Cyclists’ Federation (ECF) is an umbrella federation of bicycle user organisations and other cycling organisations, in Europe and beyond. Our aim is to get more people cycling more often, aiming to double cycling by 2025 in Europe. To reach this goal we work with our members and partners on putting cycling on the agenda at the Global, European, National and Regional level, advocating for the interests of cyclists.