Concept Note: Safer Cycling Advocate Program Publication

Call for proposals – deadline Monday 20 June 2022

Submit proposals via email to

The Alliance is looking for an external consultant who will:

Develop a publication to document the journey of the Safer Cycling Advocate Program, including:

  • Coordinate and conduct interviews with the partners suggested by the Alliance
  • Liaise with the Alliance’s Advocacy and Communications Directors to establish the purpose and message for the publication
  • Write structure of publication for approval
  • Write content, including angles for best practice and learnings
  • Include pictures sourced from a selection that will be provided by the Alliance 
  • Project manage the editing and design process using the Alliance’s approved third party vendors 
  • Project manage approval process with partners and internally

In addition to this the consultant must comply with the milestones detailed below:

  • 1 August – document written and ready for pre-design approvals
  • 1 September – edit and design phase complete
  • 20 September – launch

The consultant must submit a proposal for the publication including:

  • Consultant’s fee in USD that includes all the tasks listed above
  • Consultant’s work plan including the tasks and milestones detailed above

Scope of work

In 2019, the Alliance started a partnership with FedEx Express Europe to promote cycling in three Balkan countries: Croatia, Slovenia and Bosnia & Herzegovina. The project was called Safer Cycling Advocate Program (SCAP) and seeked to empower civil society organizations by building their capacity to advocate for safer roads and thereby to promote cycling as a transport mode. As a result of this project the SCAP Best Practice Guide with road safety best practices was published, three trainings took place in October 2020, followed by a communications campaign and community awareness activities in the three countries. Due to the interest in the project, SCAP grew during 2021 and 2022 to include Brazil, Colombia, Italy, Mexico, Poland and Spain, where six trainings took place, and in six cities (one per country) a small fleet of cargo bikes was being introduced in collaboration with local authorities.

Objective of the publication

To document the journey of SCAP, showing best practices for safe cycling advocates through case studies/interviews with partners who made this project possible, and highlighting advocacy for safer cycling and active mobility as a best practice for the new Decade of Action for Road Safety. The publication should have two parts, one addressing the SCAP Guide and local projects, and the other focusing on cargo bikes and collaboration between NGOs and local authorities to promote the modal shift.


  • NGOs and cycling advocates seeking to increase safer cycling and active mobility in their communities
  • Local authorities seeking to prioritize cycling in their municipalities


  • Introduction
  • SCAP Best Practice guide
    • Benefits of safer cycling
    • Capacity building for NGOs
    • Campaigning and materials
  • Local Actions
    • Croatia
    • Bosnia
  • Cargo Bikes
    • Results
    • Local experiences

Partners to interview:

  • Project partners
  • Municipalities
  • NGOs/project implementers
  • End users

Support by the Alliance:

  • Regarding project’s background and results: the Alliance will share the documentation up to date including:
    • SCAP Best Practice Guide
    • Articles written about the project
    • Animations developed for the project
    • Project website:
    • Projects highlights and results up to 30 June 2022
  • Regarding the interviews: the Alliance will make the first contact with each of the partners to be interviewed and secure their participation for the publication. The consultant will be responsible to secure a minimum of 6 interviews in total, including at least one  representative of each of the groups listed above. The consultant will coordinate the interviews using its own online platform, zoom, teams, googlemeet, skype, etc.
  • Regarding the design: the Alliance will introduce the vendor to work with, and guide the consultant in the process for design
  • Regarding pictures and other graphic material: the Alliance will provide images that can be use in the publication – it may be necessary for the consultant to source additional images


  • A publication that documents the SCAP journey, with examples of case stories of some of the partners mentioned to interview, highlighting the need for safer cycling, the challenges some of the cities faced to introduce the fleet of cargo bikes, and the benefits the communities have seen. This publication must include a set of recommendations for NGOs to utilize the SCAP Best Practice Guide, and for the introduction of a small fleet of cargo bikes in a city.

About the Alliance

The Global Alliance of NGOs for Road Safety (the Alliance) is a collection of nongovernmental organizations (NGOs) that implement programs and lobby for road safety initiatives around the world. Our member NGOs are often set up by everyday citizens responding to needs they see around them. NGOs can fill government gaps by providing immediate solutions, or they can influence decision making through awareness, advocacy and education. They play a vital role in the growing worldwide movement to reduce the devastating effects of traffic injuries. With interventions based on evidence for what works, our NGOs help save lives.

The Alliance was established in response to demand from NGOs worldwide for a forum where they can share knowledge and collectively advocate for road safety and the rights of victims of road traffic crashes. The Alliance provides services to its members in three key areas: 1) networking and sharing, 2) advocacy, and 3) capacity building.