Call for proposals: UX support for new toolkit


The Alliance is seeking a user design expert to support the development of a new web-based toolkit to be launched in March 2023. The consultant will establish the hierarchy of information, translate the project tools into designs that address the needs of users coming to the toolkit webpages, and ensure that the toolkit is easily useable and understandable and adds value to the users’ work, making it desirable.


The user design expert should have an extensive track-record in working with clients to make complex products accessible, usable, and attractive for non-technical users and in defining the user journey and the visual elements to achieve that. 


The Accountability Toolkit is a collection of tools to support NGOs to advocate with their governments for evidence-based road safety interventions that will enable them to halve road deaths and injuries by 2030 as per SDG 3.6 and the Decade of Action for Road Safety 2021-2030. These tools will be hosted on a microsite within the Alliance’s website. The toolkit includes:

  • Landing page 
  • Priority Interventions: these are recommended interventions that have been proven to reduce road deaths. There are 5 priority interventions in the first phase of the toolkit:
    • 30 km/h (20mph) zones
    • Lower speed limits
    • Pedestrian facilities (road infrastructure for people walking, including crossings, sidewalks etc.)
    • Traffic calming (road infrastructure that encourages slower speeds where people walk and cycle, including speed bumps, raised crossings etc)
    • Motorcycle helmet laws with publicity and enforcement

Each intervention will have its own page with sections for description of the intervention, successful examples of where it has worked, linkages to show what global mandates the intervention achieves, and talking points that NGOs can use to convince their government decision makers to adopt the interventions

  • Accountability checklist: a collection of questions for NGOs to establish the status of their country or city’s road safety progress toward halving road deaths and injuries by 2030. Includes questions like ‘Does your government have a written strategy for road safety covering at least the next year?’
  • Government to do list: a checklist that NGOs can customize to present to their government decision makers, such as ‘Develop a written national strategy.”
  • Advocacy and accountability tracker: a series of questions to track the status of NGOs’ advocacy through commitment and implementation.

It is anticipated that users should be able to save their accountability checklist, government to do list, and advocacy and accountability tracker data using the Alliance’s membership database and would have a dashboard to view and update their accountability data.


The primary audience for the toolkit is the Alliance’s 300 members in 100 countries around the world seeking to support achievement of SDG 3.6 by advocating with their governments for evidence-based road safety interventions.


  • User flow and navigation
  • Design template layouts (in Scratch or other) including infographics for:
    • Landing page
    • Alliance priority interventions
    • Talking points
    • Dashboard (for users to save and retrieve data)
    • Accountability checklist – including user flow and recommended outputs. Will also require support to team to ensure the question logic and flow
    • Government to do list – including user flow and recommended outputs and user flow. Will also require support to team to ensure the question logic and flow. 
    • Advocacy and accountability tracker – including user flow and recommended outputs. Will also require support to team to ensure the question logic and flow.
  • Recommendations for outputs and enhancements to the toolkit spec.


Immediate start required with deliverables needed by end of December 2022.

Proposals should include fees and workplan and be submitted to by 17:00 CET Thursday 1 December 2022.