People’s Exhibition

Held in parallel to the 3rd Global Ministerial Conference on Road Safety, the People’s Exhibition raised awareness among passersby and delegates at the conference. It occupied a space at the bottom of the stairs from the ministerial conference to Stockholm Central station, the main transport hub of the city.

Installations at the People’s Exhibition

The exhibition featured four installations.

Every Day Counts

This was the focal point of the exhibition and a key image used by several speakers at the conference and on social media. It featured a pile of shoes representing the 3,700 lives lost on the world’s roads every year. At the People’s Meeting (see below), VIPs and NGOs added shoes to the pile, some of them bringing the shoes of their loved ones. 

The Double Standard

Presented by Global NCAP, the Double Standard showed two crashed Nissan NP300 pick up trucks. The first was a second-hand model built for the European market, the other a new truck destined for Africa. The exhibit showed the shocking difference between the safety standards applied to the European model versus the African model due to the lack of implementation of UN-recommended vehicle standards in most African countries. It is likely that the occupants of the African model would have been fatally injured in a crash, while those in the European model would probably have survived. Is this fair?

Everyday Realities

Using quotes from the People’s Survey and Instagram-style stories, Everyday Realities showed road users’ experiences from around the world. 

Wall of Commitments

At the Wall of Commitments, exhibition visitors could take a photograph and add it to the wall with their demand or commitment for road safety.

Ministerial and VIP Visitors to the Exhibition

The exhibition served as a focal point for NGOs and a place where they could bring their decision makers to explain the global road safety crisis and the role of NGOs. A number of NGOs were able to bring their Ministers and other decision makers. 

The People’s Exhibition was opened by Rock Sherman, Vice-President Road Network Europe, FedEx Express Europe, Rochelle Sobel, the Alliance’s Board Chair, and David Ward, Global NCAP.