WDoR 2018: Defining your message

We have put together these slides to help you to develop your World Day of Remembrance #RoadsHaveStories campaign. If you prefer, you can download the this guide as a powerpoint presentation HERE.

1. Identifying a road and your message

  • Think about the key message you want to share with followers, local decision makers, and media.
  • Use World Day of Remembrance to promote your NGO’s key message and align to your NGO’s strategy.

2. Some ideas for your message

  • A key risk area?

e.g. “wear a helmet”; “slow down”

  • A specific ask?

e.g. “install signs outside xxx school”; “reduce the speed limit on xxx road”

  • A success story that should be replicated?

e.g. “School signs reduced injuries outside xxx school by x%. Every school in xxx should have one.”


3. Tips for a good photo

  • Make your point clearly: show what is wrong (or right)
  • Good quality
  • Make sure you have permission to use the photo
  • Check photo sizes for Facebook and Twitter (see below)

4. Ideas if you can’t get a good photo

  • Use a map app to download the map location of your road (but check copyright restrictions)
  • Use a child’s drawing of the street (you could do a drawing competition at a school)

5. Social media photo requirements

  • Photos up to 5MB
  • GIF, JPEG, and PNG files but not BMP or TIFF files
  • Photos are automatically scaled for display in your expanded Tweet and in your gallery.
  • Photos are automatically resized and formatted when they are uploaded
  • For best results resize your photo to a supported size:
  • Regular photos: 720px, 960px or 2048px wide
  • Cover photos: 851px by 315px
  • Save your image as a JPEG with an sRGB color profile

6. Tips for a strong message

  • Is it relevant? Does it align to your organization’s key messages?
  • Keep it short: Condense your message into one or two sentence.
  • Who is your audience? What will draw their attention?

7. Sharing your story

Consider who you want to engage and how to reach them:

  • Followers
  • Decision makers
  • Journalists
  • Community members
  • Social media: typically, Twitter is a better way of reaching decision makers and journalists; Facebook is more effective for community members and individuals
  • Use power mapping to identify key decision makers and journalists
  • Approach decision makers and journalists directly

Find our more in our advocacy webinar HERE