WDoR 2018: Defining your message
We have put together these slides to help you to develop your World Day of Remembrance #RoadsHaveStories campaign. If you prefer, you can download the this guide as a powerpoint presentation HERE.
1. Identifying a road and your message
- Think about the key message you want to share with followers, local decision makers, and media.
- Use World Day of Remembrance to promote your NGO’s key message and align to your NGO’s strategy.
2. Some ideas for your message
- A key risk area?
e.g. “wear a helmet”; “slow down”
- A specific ask?
e.g. “install signs outside xxx school”; “reduce the speed limit on xxx road”
- A success story that should be replicated?
e.g. “School signs reduced injuries outside xxx school by x%. Every school in xxx should have one.”
3. Tips for a good photo
- Make your point clearly: show what is wrong (or right)
- Good quality
- Make sure you have permission to use the photo
- Check photo sizes for Facebook and Twitter (see below)
4. Ideas if you can’t get a good photo
- Use a map app to download the map location of your road (but check copyright restrictions)
- Use a child’s drawing of the street (you could do a drawing competition at a school)
5. Social media photo requirements
- Photos up to 5MB
- GIF, JPEG, and PNG files but not BMP or TIFF files
- Photos are automatically scaled for display in your expanded Tweet and in your gallery.
- Photos are automatically resized and formatted when they are uploaded
- For best results resize your photo to a supported size:
- Regular photos: 720px, 960px or 2048px wide
- Cover photos: 851px by 315px
- Save your image as a JPEG with an sRGB color profile
6. Tips for a strong message
- Is it relevant? Does it align to your organization’s key messages?
- Keep it short: Condense your message into one or two sentence.
- Who is your audience? What will draw their attention?
7. Sharing your story
Consider who you want to engage and how to reach them:
- Decision makers
- Community members
- Social media: typically, Twitter is a better way of reaching decision makers and journalists; Facebook is more effective for community members and individuals
- Use power mapping to identify key decision makers and journalists
- Approach decision makers and journalists directly
Find our more in our advocacy webinar HERE