Australian Road Safety Foundation

Australian Road Safety Foundation

Featured project
Fatality Free Friday is Australia’s only national community based road safety program. The campaign commenced in 2007 as part of the first United Nations Global Road Safety Week and utilises a Community Mobilization Strategy to encourage public and corporate participation. Fatality Free Friday is an annual national campaign that has successfully engaged community action with numerous road safety stake holders. The campaign provides a focal point to help engage community activity whilst also providing a central and consistent theme for individual road safety activities. The primary goal of the campaign is to ensure that there are no road crash fatalities around Australia on a specific target day in May each year. It is a call to action that serves as a platform for a targeted and ongoing approach to road safety nationally. In addition to signing the Fatality Free Friday Pledge, participants can also choose to host their own events and campaigns locally. Doing this has allowed schools, councils, local road safety coordinators, government organisations and corporate groups to increase their focus on road safety and link in with a national event. This has created a number of opportunities for people to actively participate in reducing road trauma and helped facilitate greater community ownership at the local, state and national levels. The overall strategy for the campaign is built around the concept of actively seeking to engage public awareness on road safety and to encourage a level of community ownership on the issue. This approach uses a number of specific events and media avenues to assist in building awareness and encouraging active participation.
Project Examples

Australian Road Safety Foundation

The Australian Road Safety Foundation (ARSF) is a not for profit organisation dedicated to reducing road fatalities and injuries. It achieves this through innovative road safety awareness programs, driver education, advocacy and research assistance. Possessing more than 25 years of road safety experience, Russell White created the Foundation in 2007 and within six years, ARSF has established a well-known national presence and reputation with strong support from the private sector, State governments and the Police for its initiatives, programs and events across Australia.

Fatality Free Friday

Australian Road Safety Awards

Road Safety Through Time

As part of the 2014 Fatality Free Friday campaign, the ARSF produced a series of videos based on \"Road Safety Through Time\". The concept was to focus on key milestones in Australia\'s motoring and road safety history. Each video featured a car from a specific era and covered key historical moments in that same era. It also looked at the road safety statistics and innovations for that moment in time. Each video also featured also featured a cameo appearance of a DeLoren Time Machine.



Australian Road Safety Foundation

Russell White
Oxenford Queensland 4210
PO Box 1551
Phone:+61 419866165



We have projects in


Type of road safety activities

Scientific Research

Our mission

Our Vision: Driving the safety of every road user, every day, to achieve a significant year-on-year reduction in road deaths and injuries nationally. Our Mission  To change the culture of Australian road users and authorities to one of awareness of, passion for and genuine commitment to Road Safety  To be the Australian peak non-government body for Road Safety  To research, develop and promote standards for Road Safety initiatives and programs  To raise awareness of the terrible social and economic cost of failure to adequately address Road Safety